Geniyes Dashboard · Weekly Review

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01

Sleepmaxxer Pre-Launch

LaunchBoom · manual sync

Total Reservations

129

target 500 by May 31

Last 7 Days

+30

23.3% vs prior week

Gap to 500

371

20 days remaining

Required Rate

18 /day

currently 4.3 /day

Hit Probability

71%

per Mirofish v2

0

500

02

Last Week: Performance

Windsor · IG · FB · LinkedIn · YouTube

Facebook Followers

····

pending Facebook organic connector

Instagram Followers

300+12

7-day reach 16,017 · avg 2,288/day

Meta Ads Spend

$584+27%

CTR 4.5% · 2,372 clicks · $0.25 CPC

Link Clicks → get.geniyes.com

348+18%

FB ads · ~14.7% of total clicks

LinkedIn Followers

60

brand page baseline · 0 impressions

Rank

Top Posts This Week

Reach

Engagement

Saves

01

IG post placeholder · Windsor will populate

2,967

142

38

02

IG post placeholder · Windsor will populate

2,501

98

22

03

IG post placeholder · Windsor will populate

2,411

76

19

03

Alert Log

live · Gmail · Calendar · Granola · last 24 hours

→ Inbox

@geniyes_life · open inbox

Facebook Page Inbox

Geniyes Life · DMs + comments

LinkedIn Messages

company page · DMs

YouTube Comments

@Geniyes_life · Studio

→ Alerts

Tomorrow · 09:30 PT

CAL

Investor sync, Sleepmaxxer pre-launch. 30 min · Zoom · with Akhil + 2 prospects. Materials due 9 AM PT.

Open in Cal →

Today · 18:42

EMAIL

Akhil: Reviewing Sleepmaxxer GTM deck before tomorrow's investor call. Need final reservation count + Mirofish v2 projections by 10 AM PT.

Open in Gmail →

Today · 16:08

EMAIL

Inbound from partnerships@hubermanlab.com · subject mentions Sleepmaxxer. First-touch, no response yet.

Open in Gmail →

Today · 14:15

CALL

Granola flagged action item from Vyas 1:1: confirm Analogy 3.0 productisation handoff timeline before May 25 review.

Open notes →

→ Activity Pulse

14:32

New reservation · $1 VIP · src = FB ad S1B1 Travel v2

LaunchBoom →

12:18

New reservation · Non-VIP · src = organic IG

LaunchBoom →

10:00

Mailchimp campaign sent · Non-VIP nurture #4 · 1,254 recipients · open rate live

Tracker →

08:42

IG post crossed 3,000 reach · May 10 carousel · trending above 7-day avg

IG →

04

Next Week: Automated Posts for Approval

3 IG · 3 X · 2 LinkedIn · 2 FB · single-purpose mask critique

Instagram · Mon May 18 · Carousel James + General

Your sleep mask is doing one job. Yours should do five.

10-slide carousel. Cultural critique opener that walks through five problems most masks ignore: light, eye pressure, side-sleeper strap fail, temperature, mouth breathing. Conclusion = Sleepmaxxer.

Instagram · Wed May 20 · Reel Lila

Your recovery stack is missing one thing.

Reel, 20 sec. Hook: "Cold plunge. Sauna. Magnesium. Aura ring." All of it works against bad sleep architecture. Closing CTA to reservation page.

Instagram · Fri May 22 · Carousel James

How frequent flyers actually sleep on planes.

7-slide carousel. Attacks the free airline mask category. Cabin light, cabin air humidity, side-sleeper bulkhead pressure. Sleepmaxxer travel positioning.

X · Tue May 19 · Thread General + Lila

Sleep masks haven't been redesigned in 40 years.

5-tweet thread. Category critique condensed. Opens with the 40-year stat, walks through 4 problems most masks ignore, closes with Sleepmaxxer reservation link.

X · Thu May 21 · Single Tweet James

The airline sleep mask is the worst-designed object in modern travel.

Single tweet, punchy. Two scratchy fabric circles, one elastic that snaps after three uses. The entire travel industry has decided this is fine. We disagree.

X · Sat May 23 · Single Tweet General · Personal POV

Spent six months prototyping a sleep mask. Three things that surprised me.

First-person, founder voice. Three insights from R&D: strap is the failure point, side sleepers are ignored, nasal airflow doubled REM in user tests.

LinkedIn · Tue May 19 · Image Post Lila + General

Sleep optimization has become an industry. One tool stayed unchanged.

Image + 4-paragraph caption. Cultural critique of the optimization stack: sauna blankets, glucose monitors, aura rings, the cheap sleep mask underneath. Sleepmaxxer as the missing piece.

LinkedIn · Fri May 22 · Image Post James

A frequent business traveler sleeps on 70 planes a year.

Image + caption. Business traveler frame. 70 flights times broken sleep equals significant performance cost. Sleepmaxxer as the version of the airline mask that should have existed a decade ago.

Facebook · Wed May 20 · Repurpose James + Lila

IG-1 carousel cover + short FB caption.

Repurposes Monday's IG carousel as a hero image with a 3-line FB caption pointing back to IG for the full breakdown. Lowest effort, highest cross-platform leverage.

Facebook · Sat May 23 · Image Post General

$400 sauna blankets, $250 smart rings, $15 sleep masks from 1985.

Image + 3-paragraph caption. Pricing inequality of the optimization stack. Sleepmaxxer as the upgrade the category was overdue for.

05

Next Week: +10 Content Candidates

5 brand-relevant · 5 platform-trend

Brand-relevant US trend Platform-trend

01

Brand-Relevant

"Sleep debt" trending on US wellness Twitter this week. Counter-take from Sleepmaxxer angle.

Source: X trending hashtags · 4.2k posts/day

02

Platform-Trend

"Things I bought in my 30s that were worth it" format viral on IG Reels this week.

Source: IG Reels trending audio · 8.1M plays

03

Brand-Relevant

Memorial Day weekend travel surge. James-targeted "what to pack" angle.

Source: Google Trends · Memorial Day travel +180% YoY

04

Platform-Trend

"My morning routine is a lie" carousel format dominating wellness LinkedIn.

Source: LinkedIn Content Trends · 12k impressions avg

05

Brand-Relevant

Whoop just released their sleep score update. Lila-targeted "what your wearable misses" angle.

Source: Reddit r/biohacking · 340 comments

06

Platform-Trend

"Things I wish someone told me before 30" thread format on X · high engagement.

Source: X top posts · ~2.4M impressions on top posts

07

Brand-Relevant

Huberman dropped a new sleep episode Tuesday. Reference-counter from Sleepmaxxer POV.

Source: Huberman Lab podcast · YouTube #4 trending Tuesday

08

Platform-Trend

Sleep tracker comparison videos viral on YouTube Shorts. Could repurpose for product POV.

Source: YouTube Shorts trending · 4 videos >2M views

09

Brand-Relevant

United/Delta Memorial Day delays in the news. "Sleep on the plane that's stuck on the tarmac" angle.

Source: USA Today · 80% increase in Memorial Day delays YoY

10

Platform-Trend

"Aesthetic morning routine" pushback content trending. Anti-influencer angle, fits Rebel voice.

Source: TikTok trending · 142k posts last 7 days

06

Competitor Digest: Week 20

7 brands · Windsor + Meta Ads Library

This Week's Read

Manta refreshed 8 creatives. Drowsy's evergreens hit 568 days live.

Manta pushed 8 new creatives May 10, leaning hard on earplug positioning. The Nurses Week 10% offer rolled off. Their May refresh has now hit 30+ total creatives in 7 days, the highest velocity in the set.

Drowsy's twin evergreen "Deep sleep = Happy skin" ads passed 568 days continuously live. They've cracked an always-on beauty hook that doesn't fatigue. Our equivalent should be the Theme D opener if it tests well.

Casper entered Memorial Day promo phase with 10+ variants. NodPod stayed lean.

→ Strategic Read

No competitor is buying snorers, optimizers, or biohackers. Whitespace stands for the third week running. This is where the next dollar of paid creative belongs.

Brand · Last 7 Days

Ads

Δ Week

Manta SleepDirect · 120 active

+8

+34%

Drowsy Sleep Co.Direct · 42 active

+1

0%

NodPodDirect · 14 active

+1

+2%

CasperAdjacent · 54 active

+12

+58%

Nidra SleepDirect · pending

··

··

Alaska BearDirect · pending

··

··